Cape Town, New York, and Berlin have teamed up to create a unique travel collaboration, the world’s first three-way destination marketing partnership.
This global initiative launches with “One Small World”, a short documentary-style film that connects these iconic cities, demonstrating how travel transcends borders and brings people together.
The film features three local personalities: award-winning Cape Town rapper YoungstaCPT, Melba Wilson, chef-owner of Melba's Harlem in New York City, and Berlin’s DJ Annie O.
Through their stories, “One Small World” explores how travel fosters connections and highlights our shared humanity.
Enver Duminy, CEO of Cape Town Tourism, says the project celebrates the power of travel to unite different cultures: “In a world where differences often divide us, this campaign showcases Cape Town, New York, and Berlin as cities that thrive on diversity and shared experiences.”
For travellers, the collaboration promises an immersive look at the unique offerings of each city. Cape Town’s vibrant culture is on full display, from the streets of Bo-Kaap to Table Mountain.
As Duminy explains, the campaign aligns with the city’s focus on inclusivity, sustainability, and cultural exchange, inviting visitors to explore Cape Town with an open mind and heart.
Nancy Mammana, interim CEO of NYC Tourism + Conventions, expressed excitement about working with Cape Town and Berlin: “This film solidifies the importance of our partnership and shows how tourism can bridge divides. While each city has its own distinct vibe, we share experiences that attract millions of visitors every year.”
Burkhard Kieker, CEO of visitBerlin, emphasised the cosmopolitan nature of the three destinations, stating that while they offer unique attractions, they are united by their rich cultural landscapes and forward-thinking energy.
The “One Small World” campaign will be shared across social media platforms, reaching millions of potential travellers. It aims to expand the visibility of all three cities in key markets, including the US, South Africa, and Europe.
Alderman James Vos, from Cape Town’s economic growth and tourism office, highlighted the economic benefits: “This collaboration not only celebrates culture but also boosts Cape Town’s presence in international tourism. By partnering with New York and Berlin, we’re creating more opportunities for our local communities.”
The film will be released as part of a social media campaign over the coming months, inviting travellers from around the world to explore these three diverse, dynamic cities.
IOL Travel