The organisers of South Africa’s leading jazz festival, the Standard Bank Joy of Jazz, have unveiled a glorious line-up of leading South African artists and music industry practitioners who will lead a music workshop set for the Joburg Theatre’s Lesedi Theatre on September 18.
Billed as the JazzWise Music Business Workshop, the day of insightful music business-related experiences will be facilitated by among others Thandiswa Mazwai, Mi Casa, Vusi Nova, and Lulo Cafe.
Inspirational talks aimed at empowering artists and aspiring music business practitioners will touch on such topics as PR and marketing, talent scouting, and the entire music industry value chain, among other topical matters.
Festival organiser and CEO at T-Musicman (Standard Bank Joy of Jazz Festival Producers), Mantwa Chinoamadi, said the JazzWise Music Business Workshop was designed to provide invaluable information and resources to individuals with limited opportunities, particularly those from disadvantaged communities. The programme will focus on the Business of Music.
She said the goal and the sole mandate of the workshop was to impart insights gained during their journeys and equip participants with a comprehensive explanation of the music business and its applications across different entertainment platforms.
Chinoamadi said: “The workshops will feature five streams, each led by distinguished panellists who will bring a wealth of experience and expertise from various sectors of the music and entertainment industry, and their insights are expected to inspire and guide the workshop participants toward achieving their dreams and aspirations.
“The workshops are poised to be an enriching and transformative experience, offering invaluable insights and guidance to the next generation of music industry professionals.”
With the festival itself counting down the days before a line-up of more than 100 jazz musicians descend onto the four stages of the festival at the Sandton Convention Centre on September 27 and 28, Chinoamadi stated that the road to the festival was the most critical for the organisation.
“We are a quarter of a century old, which is a great milestone to achieve. Year-on-year, we have sought ways to remain motivational, and most importantly to give back to our communities.
“The arts industry is one of the huge contributors to our economy, and many of our talented artists lack the much-needed education about this industry.
“We encourage participation, and thank the panellists who have agreed to lend us their time to empower the next generation of greats!”
The Star