The collaboration of brands is on the rise.
Since Covid-19, we’ve seen many brands collaborating. After all, collaboration is better than competing because everyone wins.
Levi’s and Crocs have partnered to create a casual comfort and quality design in their new capsule collection.
This collaboration is part of Levi’s 150th birthday celebration, where the brand is coming up with iconic fashion statement pieces.
“The third offering from the Levi’s x Crocs capsule collection features a tie-dye print classic clog inspired by the Japanese technique of Shibori dyeing.
“Among the shoes’ special features are Levi’s button shank hinge hardware, red outsoles, and a two horse-pull heel stamp on the footbed.
“Emphasising self-expression, the classic clog has eight custom Levi’s Jibbitz charms inspired by ’60s counterculture and archival Levi’s graphics,” read a statement from the two brands.
Kenny Mitchell, chief marketing officer at Levi Strauss & Co, says working with Crocs has been delightful because both brands share the same ethos.
“We were thrilled to work alongside the forward-thinking Crocs team on bringing together our two iconic brands for this innovative capsule collection.”
Heidi Cooley, chief marketing officer at Crocs, added: “We share Levi’s brand commitment to innovation and self-expression. This collaboration invites fans everywhere to step into a new era of creativity and comfort.”
The new Levi’s x Crocs collaboration launched on September 29 at the Levi’s V&A Waterfront store. It is also available at the pop-up store in Sandton.