Forever New’s ‘In White’ collection: a love story in seven pieces

Forever New South Africa has taken a graceful leap into the realm of bridal fashion with the launch of its first-ever wedding collection, ‘In White’. This exquisite seven-piece line, designed specifically for the modern bride, was unveiled during a stunning two-part event held in Johannesburg and Cape Town on 8 and 11 March respectively.

Forever New South Africa has taken a graceful leap into the realm of bridal fashion with the launch of its first-ever wedding collection, ‘In White’. This exquisite seven-piece line, designed specifically for the modern bride, was unveiled during a stunning two-part event held in Johannesburg and Cape Town on 8 and 11 March respectively.

Published Mar 20, 2025

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Forever New South Africa unveiled its first-ever bridal collection, In White, in a breathtaking two-part launch across Johannesburg and Cape Town.

This exclusive seven-piece collection - designed for the modern bride-to-be was elegantly introduced on 8 March at Menlyn Park Shopping Centre, where select media and shoppers were the first to say “I do” to the sophisticated new line.

The seven-piece collection, celebrating pre-wedding moments, was unveiled at exclusive events in Johannesburg and Cape Town.

Inspired by the timeless elegance of wedding celebrations, the In White launch was an affair to remember. The Menlyn Park store set the scene by creating a dreamy, monochromatic backdrop for Forever New customers, and guests to celebrate the occasion. In partnership with former Miss SA finalist Natasha Joubert and Château Gâteaux, the event offered an intimate meet-and-greet complemented by bubbly and exquisitely-crafted confections, creating the perfect indulgent experience.

Natasha Joubert, who collaborated with Forever New on the collection, attended the event, engaging with guests and sharing her personal inspiration behind the pieces.

The romance continued on March 11 in Cape Town, where the Mirage Catamaran played host to an immersive sunset experience. Media had the opportunity to capture content against the backdrop of the Atlantic Ocean, donning their favourite pieces from the collection while toasting with House of BNG bubbly.

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