Wouldn’t you like to live in a hood that cares? - Editor's letter

Published Feb 11, 2021

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​February went from having one day to celebrate love to being the month of love. I’d like to congratulate estate agencies who are going all out to support worthy causes this month (and beyond) and who bring their clients on board in spreading some love and kindness.

This week, I spent some time at Lew Geffen Sotheby’s International Realty Atlantic Seaboard and City Bowl in Cape Town and was impressed by their Love Your Neighbourhood campaign, aimed at helping to market and uplift struggling retail establishments in their area.

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Other estate agencies are also supporting worthy causes – from feeding programmes to supporting school children by providing data, textbooks and even apparel they may need. When hard lockdown hit us last year we, as ordinary citizens, immediately saw the economic hardships it would bring.

So thank you to everyone who jumped into action, who fed the starving and provided aid to those who needed it.

And thanks to those who continue to do so, even in small ways that go a long way, such as tipping generously or supporting the mom and pop stores or home industries.

Our homes are part of communities and neighbourhoods and wouldn’t you like to live in a hood that cares?

While I hope you find a love match in a new home if you’re looking to buy, I hope too that seeing the love and care in neighbourhoods becomes one of the reasons you will choose to live in that area.

Happy month of love,

Much love, Vivian Warby

[email protected]

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