Selena Gomez has partnered with Sephora once again to donate Rare Beauty sales in honour of World Mental Health Day.
For the second consecutive year, Gomez’s beauty brand, Rare Impact will collaborate with Sephora to support the Rare Impact Fund on October 10.
According to Bang Showbiz, Gomez, who founded Rare Beauty and the Rare Impact Fund, emphasised the importance of this initiative, stating: “The mental health crisis continues to affect young people disproportionately, and partners like Sephora are vital not only for supporting this mission but for contributing crucial funds to expand mental health resources for the young people who need them.”
The 32-year-old singer and actress launched the Rare Impact Fund with the aim of raising $100 million (R1.7 billion) to improve access to mental health services and education for young people globally.
Rare Beauty itself donates one percent of all sales directly to the fund, which also receives contributions from individuals, corporate partners, the brand's community, and other philanthropic efforts.
In 2023, Rare Beauty reportedly generated around $350 million (R6.11 billion) in net sales. The company's CEO, Scott Friedman, hopes to exceed last year’s figures during this year’s Mental Health Day initiative.
He told Women’s World Daily: “As more people become aware of our mission, the brand, and our collaboration with Sephora, I expect that sales will increase this year compared to last.”
Sephora’s CEO, Guillaume Motte, also commended Gomez's dedication to her cause, noting: “We saw an opportunity to do something bigger than just selling products, to give back to the community. Our partnership with the Rare Impact Fund started last year, and we’re proud to continue with even greater ambition this year.”
IOL Lifestyle