Data point to a strong rebound of the tourism sector

Data from FNB point to a strong recovery and growth prospects look promising due to the much-needed growing trend of local tourism. Picture: WILLEM LAW.

Data from FNB point to a strong recovery and growth prospects look promising due to the much-needed growing trend of local tourism. Picture: WILLEM LAW.

Published Dec 15, 2022

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One of the hardest hit sectors during the peak of the lockdown between 2020 and 2022, caused by the Covid-19 pandemic, was tourism.

However, data from FNB point to a strong recovery and growth prospects look promising due to the much-needed growing trend of local tourism.

Thokozani Dlamini, FNB merchant services CEO, said they have seen an increase of 55% in turnover on their merchant services platform for the overall tourism industry, coupled with a 17% year-on-year increase in transaction volumes.

“An increase in travel spend in 2022 is further supported by the hospitality and tour operators within our base showing significant participation, contributing 35% and 16%, respectively, to overall tourism turnover. The total increase in travel spend is driven largely by the increase in airline travel, with total spending up from R4 billion to R8bn in 2022 thus far,” Dlamini said.

The Hotel Accommodation Income Statistics for September 2022 released by Stats SA showed the Hotel Sector’s income levels making further progress post-lockdown recovery.

On a year-on-year growth rate basis, total hotel sector income was substantial, with a 118.6% increase in September, which was a renewed acceleration on the already strong growth of 58.5% in August.

According to Stephan Claassen, FNB national sales head, “This points to a strong rebound of the sector as we have seen a 72% increase in travel turnover and a 71% increase in transaction volumes, which points to optimistic signals ahead of the festive season. This also suggests that short stays and breakaways coupled with experiences are popular trends in the local markets, particularly in the coastal regions.”

He adds that “The impact of the tourism sector during the previous years has negatively impacted businesses and the industry. However, hospitality and travel, together with popular tourism-linked companies, have benefited with increased growth rapidly re-approaching pre-Covid levels in some areas.

“Also, with local tourism booming, as consumers explore different parts of the country, growth is set to contribute positively to this growing trend. However, there is also a broader responsibility in elevating the informal economy, which has previously impacted communities positively in holiday destinations.

“There is also a need to drive a message of support for SMEs, particularly the micro survivalist entrepreneurs in the sector’s value chain,” says Claassen.

“The sector has begun seeing an increase in transactional activity, which aligns with the bank’s efforts to create ways that make it easy for customers to pay through innovations on its FNB App and for merchants to get paid safely through its Speedpoint range and Speedee solutions,” concludes Dlamini.

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